Adam Greco has worked on the client side, at a vendor, and as a consultant. He is the Dr. House of bringing damaged Adobe Analytics implementations back to health.
At the heart of his differential diagnoses is asking for the client's list of business requirements or business questions they used as your North Star to drive your implementation. The most common response? The blank stare.
"It's kind of like going on a road trip, but not have it putting anything into the GPS or not having a map like you don't know where you're going, you're just like, let's just drive and see if we ended up someplace good."
Learn about Adam's pet project Apollo where he's taken every business question he's ever answered in any Adobe Analytics implementation and put them into a database. For every business question, he's identified the correct way to solution design.
The secret to his inquisitiveness? "If we were to delete the ___ portion of the website, how would that negatively impact your business?"
Adam shares his views on data democratization, the idea of an Analytics Center of Excellence, and his ability to look at a website or a mobile app or a business, and creatively visualize what he thinks they might want to know.
Adam is a big believer in paying it forward as shown in his extensive blogging, the creation of the
Search Discovery Education Community, and his years of service to the Digital Analytics Association.