Marketing Analytics Live Online

The interview show for digital analysts, analytics managers, and executives looking to get more value from data. Latest edition: Brett Hurt from data.world

Valerie Kroll is the Optimization Director at Search Discovery, having started her journey in experimentation by moving merchandise around on the retail shop floor at the mall. She then worked as a qualitative a research analyst, stood up a digital analytics practice at the American Medical Association, and was Director of Digital Analytics and Optimization at UBS. Val also served on the Digital Analytics Association Board of Directors for six years, finishing as Board Chair.

Val and Jim talked about her career growth path, the way quantitative and qualitative analytics naturally blend and bend toward strategy,  and the presentation she had prepared for the Marketing Analytics Summit, The Case for Learning Agendas which came out of her interest in Hypothesis Libraries.

Val is high-energy, quick witted, and very engaging.

Jim Sterne sold business computers to first-time owners in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s and recently published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. Sterne has remained active producing the Marketing Analytics Summit since 2002 and as Director Emeritus of the Digital Analytics Association.

Christopher Penn is a Board Member of Social Media Pulse, Co-Founder and Chief Data Scientist at Trust Insights, and cohost with John Wall on Marketing Over Coffee – one of the most popular marketing podcasts – and – he built the marketing for a series of startups with a 100% successful exit rate.

Jim Sterne sold business computers to first-time owners in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s and recently published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. Sterne has remained active producing the Marketing Analytics Summit since 2002 and as Director Emeritus of the Digital Analytics Association.

Dean Abbott, data science and machine learning consultant, a keynote speaker, and author of the book Applied Predictive Analytics talks about the early days of machine learning, what he learned from a dozen years of being Chief Data Scientist at a marketing analytics and automation company, and shares some very astute insights about data in general.

• Demographics, and psychographics can’t hold a candle to behavioral data
• The diminishing value of time series data
• Prioritizing data projects
• Ensemble models explained like I’m five
• How many trees you need for a decent random forest
• Periodicity, stationarity, and the naiveté of algorithms
• The value of spending 80% of your time mucking about in the data
• And the two things he’d really like to accomplish in the next 10 years in the industry

Dean is an energetic, engaging, enlightening guest!

Jim Sterne sold business computers to first-time owners in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s and recently published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. Sterne has remained active producing the Marketing Analytics Summit since 2002 and as Director Emeritus of the Digital Analytics Association.

Avinash is the global Chief Strategy Officer of Croud, a leading full-service marketing Agency.

His prior professional experience includes a sixteen-year stint at Google, and roles at Intuit, DirecTV, Silicon Graphics in the US & DHL in Saudi Arabia.

Through his newsletter, The Marketing < > Analytics Intersect, blog, Occam’s Razor, and his best-selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, Avinash has become recognized as an authoritative voice on how marketers, executives teams and industry leaders can leverage data to fundamentally reinvent their digital existence.

Avinash puts a common-sense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding edge competitive intelligence techniques.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Ad-Tech, Monaco Media Forum, Search Engine Strategies, JMP Innovators’ Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching, Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles and University of Utah.

Among the awards Avinash has received are Statistical Advocate of the Year from the American Statistical Association, Most Influential Industry Contributor from the Web Analytics Association, and Founder’s Award from Google.

Jim Sterne sold business computers to first-time owners in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s and recently published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. Sterne has remained active producing the Marketing Analytics Summit since 2002 and as Director Emeritus of the Digital Analytics Association.

Wizard of Moz, cofounder of Inbound, star of Whiteboard Fridays, author of Lost and Founder, and CEO of Spark Toro, Rand Fishkin joins Jim to talk about his latest ventures, entrepreneurial finances, and the bone he has to pick with the incentives that drive analytics work and internal politics. They also cover where ChatGPT is useful (and where not), the new video game Rand is working on, and how to not worry so much about the latest, massive number of layoffs in tech.

Jim Sterne sold business computers to first-time owners in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s and recently published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. Sterne has remained active producing the Marketing Analytics Summit since 2002 and as Director Emeritus of the Digital Analytics Association.

Jennifer Kunz is Principal Architect at 33 Sticks and a 20 digital analytics veteran. In this episode of Marketing Analytics Live Online, she describes her love of detailed problem solving, her focus on Twitter and MeasureSlack, and her three best pieces of advice for anybody struggling with an Adobe Analytics implementation. We discuss data democratization, the struggle with data infrastructure, and the beacon parser she’s updating (digitaldatatactics.com). Jenn also offers some details about the presentation she’s planning for the Marketing Analytics Summit in June on how to stop investing in the wrong analytics tools.

Jim Sterne sold business computers to first-time owners in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s and recently published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. Sterne has remained active producing the Marketing Analytics Summit since 2002 and as Director Emeritus of the Digital Analytics Association.

Jim Sterne sold business computers to first-time owners in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s and recently published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. Sterne has remained active producing the Marketing Analytics Summit since 2002 and as Director Emeritus of the Digital Analytics Association.

Wil Reynolds is VP of Innovation (ok – founder and CEO as well) at SEER Interactive – and yes, we talk about his title. We also cover how he cut his teeth as a portal strategist back in 1999, his stint at an insurance company, and his corporate culture philosophy. He also shared his dedication to giving back to the community. Then, we dove into the trials and tribulations of selling services beyond just SEO and the complexity of working across multiple business functions for large clients. More topics include data literacy, getting dirt under the fingernails, analytics audits, and, of course, ChatGPT.

Wil is quick to reveal his frustrations, loves, and superpowers in this fast-paced conversation. It was by far the most difficult to edit because of how passionate he is about – well – everything.

Jim Sterne sold business computers to first-time owners in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s and recently published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. Sterne has remained active producing the Marketing Analytics Summit since 2002 and as Director Emeritus of the Digital Analytics Association.

Sharon Flynn, Associate Director of Data Strategy at Publicis Sapient has been a hands-on analyst for twenty-five years. In this conversation, we cover what life is like on the consultancy side of the table, being an un-biased force for business improvement, a bit about data governance and change management strategy, and the fact that she keeps the dev tab open when shopping online. I also got to ask her to compare and contrast Adobe with Google Analytics. Her favorite topic? The value of implementing a CDP as an excuse for a strategy overhaul. Best quote, “Everyone who joins my teams, I always tell them, and we will post a note over their computer, which says You’re Not Stupid, It’s Hard.”

Jim Sterne sold business computers to first-time owners in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s and recently published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. Sterne has remained active producing the Marketing Analytics Summit since 2002 and as Director Emeritus of the Digital Analytics Association.

Vested in digital analytics for over a decade and co-founding her 2nd company in the field, initially in Belgium (OX2 sold to LBi/Publicis) and now in Spain with Mind Your Privacy, Aurélie broadens her analytics scope to include SocialCRM projects and mainly focus today on data protection and privacy.
Of Pan-European background, having also served as initial principal consultant to Web Analytics Demystified, she can now count on the support of shareholders & advisors such as Avinash Kaushik, Bryan and Jeffrey Eisenberg and Jim Sterne in order to help marketing departments deal with the new challenges of measuring to optimize while avoiding legal sanctions and embracing Privacy by Design ways of working.

Cory started his career over a decade ago as a Web Developer supporting the marketing team at L.L.Bean. During his time there, he entered the world of optimization by troubleshooting A/B Tests, eventually transitioning to full-time support of the optimization team. As an Analytics Engineer at Search Discovery, he’s focused on cybersecurity, browser technology, personalization, A/B testing, tagging, personalization and developing some of the most interesting solutions in the name of accuracy and impact.

Jim Sterne sold business computers to first-time owners in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s and recently published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. Sterne has remained active producing the Marketing Analytics Summit since 2002 and as Director Emeritus of the Digital Analytics Association.

Tom Davenport is the President’s Distinguished Professor of Information Technology and Management at Babson College, the co-founder of the International Institute for Analytics, a Fellow of the MIT Center for Digital Business. He is an independent senior advisor to Deloitte Analytics, Deloitte Consulting LLP. He collaborates with Deloitte thought leaders on all things related to business analytics, from the potential of cognitive technologies to industry-focused explorations and outcomes. Covering topics from emerging technologies to innovative business applications, Tom’s Deloitte University Press series reveals leading-edge thinking on analytics and cognitive technology.

Connect with Tom on LinkedIn and Twitter

Jim Sterne sold business computers to first-time owners in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s and recently published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. Sterne has remained active producing the Marketing Analytics Summit since 2002 and as Director Emeritus of the Digital Analytics Association.

Elea McDonnell Feit is an Assistant Professor of Marketing at Drexel University and a Senior Fellow The Wharton School at the University of Pennsylvania.  Her research focuses on leveraging customer data to make better product design and advertising decisions, particularly when data is incomplete, unmatched or aggregated. Much of her career has focused on developing new quantitative methods and bringing them into practice, first working in product design at General Motors, then commercializing new methods at the marketing analytics firm, The Modellers, and most recently as the Executive Director of the Wharton Customer Analytics Initiative, where she built the academic-industry partnership program. She enjoys making analytics and statistics accessible to a broad audience and has recently co-authored a book on R for Marketing Research and Analytics with Chris Chapman and a DataCamp course on Choice Modeling in R. She regularly teaches popular tutorials and workshops for practitioners on digital marketing, marketing experiments, marketing analytics in R, discrete choice modeling and hierarchical Bayes methods as well as undergraduate, MBA and MS Business Analytics classes at Drexel and Wharton.  She holds a PhD in Marketing from the University of Michigan, an MS in Industrial Engineering from Lehigh University and a BA in Mathematics from the University of Pennsylvania.

Jim Sterne sold business computers to first-time owners in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s and recently published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. Sterne has remained active producing the Marketing Analytics Summit since 2002 and as Director Emeritus of the Digital Analytics Association.

Anil is a seasoned Digital Marketing and Analytics consultant with 15 years of experience. Anil has worked with companies ranging from Fortune 50 to startups and has helped their Digital channels improve business results. Anil’s customers include Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet.com. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

He has taught and trained several Digital Marketing and Analytics folks in the past 9 years of teaching at UBC, University of Washington, Bellevue College and speaking engagements at various conferences as well as his blog, http://webanalysis.blogspot.com. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Jim Sterne sold business computers to first-time owners in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s and recently published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. Sterne has remained active producing the Marketing Analytics Summit since 2002 and as Director Emeritus of the Digital Analytics Association.

Tom Davenport is the President’s Distinguished Professor of Information Technology and Management at Babson College, the co-founder of the International Institute for Analytics, a Fellow of the MIT Center for Digital Business. He is an independent senior advisor to Deloitte Analytics, Deloitte Consulting LLP. He collaborates with Deloitte thought leaders on all things related to business analytics, from the potential of cognitive technologies to industry-focused explorations and outcomes. Covering topics from emerging technologies to innovative business applications, Tom’s Deloitte University Press series reveals leading-edge thinking on analytics and cognitive technology.

Connect with Tom on LinkedIn and Twitter

Jim Sterne sold business computers to first-time owners in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s and recently published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. Sterne has remained active producing the Marketing Analytics Summit since 2002 and as Director Emeritus of the Digital Analytics Association.

Tom Davenport is the President’s Distinguished Professor of Information Technology and Management at Babson College, the co-founder of the International Institute for Analytics, a Fellow of the MIT Center for Digital Business. He is an independent senior advisor to Deloitte Analytics, Deloitte Consulting LLP. He collaborates with Deloitte thought leaders on all things related to business analytics, from the potential of cognitive technologies to industry-focused explorations and outcomes. Covering topics from emerging technologies to innovative business applications, Tom’s Deloitte University Press series reveals leading-edge thinking on analytics and cognitive technology.

Connect with Tom on LinkedIn and Twitter

Jim Sterne sold business computers to first-time owners in the 1980’s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s and recently published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. Sterne has remained active producing the Marketing Analytics Summit since 2002 and as Director Emeritus of the Digital Analytics Association.