MALO 021 June 13 – Christopher Penn

Christopher Penn is a Board Member of Social Media Pulse, Co-Founder and Chief Data Scientist at Trust Insights, and cohost with John Wall on Marketing Over Coffee - one of the most popular marketing podcasts - and - he built the marketing for a series of startups with a 100% successful exit rate.

Jim and Chris take a very current look at the impact Generative AI is having on the role of the digital analyst.

• Building your own Large Language Model


• Buying vs. building your own Large Language Model


• Feeding data from Google Analytics into an LLM with JSON L


• Prompt Engineering as valuable, source code, intellectual property


• Getting GPT-4 to interpret your Tableau dashboard


• The never-ending need for R and Python scripts


• The never-ending need for really good data


• The never-ending need for domain expertise


• The never-ending need for Random Forests and Monte Carlo simulations


• Baby AGI, AutoGPT, Agent GPT


• Gluing hotel furniture to the ceiling


• Where to begin in your journey to practical Generative AI wisdom


• And so much more...