MALO 016 Feb 06 – Lee Feinberg

Lee Feinberg is Chief Data Officer at Decision Viz, a Tableau authority, and a management consultant specializing in visualization. We talk about charts, graphs, the tyranny of visualization software, and why people need to stop caring so much about the data. Lee thinks of visualization as another language that requires one to understand how people perceive information, what patterns the brain expects to see, and how to bend size, shape, hue, and intensity to your will. At heart, Lee is a business management consultant and visualization is the vehicle he uses to get the job done; improve the business. On, and if you think Tim Wilson hates pie charts. wait until you hear Lee Feinberg go after stacked bar charts! Then, stick around for a bird's eye view of his Design To Act framework that changes the creation of dashboard and such from a project to a product.