Professional keynote speaker, workshop facilitator teaching data visualization, presentation, and storytelling to digital marketers, web analytics practitioners, and solutions providers. Host of the industry-lauded Present Beyond Measure Show podcast.
These interviews are in-depth conversations with industry visionary Jim Sterne who got that way by being curious to the point of being nosy. His softball questions are there to open up the discussion to the meatier topics.
Data Driven Leadership
Advertising on Take-Home Boxes
and that's just the very first show!
You'll hear from experts like Piyanka Jain, Lea Pica, Gary Angel, June Dershewitz, Adam Greco, Andy Crestodina, Neil Mason, Brian Massey, Brent Dykes, Tim Wilson, and many more.
Somebody new, every two weeks.
Each interview is prerecorded and then edited to keep them high on content and tight on time. Several days later, Jim and his guest go live for a conversation so you can participate. Pick the brains of the best and brightest. Can't make it on time? That's fine, the archive will allow you to continue the conversation with Jim and his speakers.
You can even email your question to Jim in advance and get the answer live, or in the archive.
What does "Live Online" mean?
We prerecord each interview, edit it for content, and then release the show at a specific time. The guest and Jim will be on hand live a few days later to answer questions via Zoom.
We’re live! We’re online!
Who gets interviewed on MALO?
You’ll hear from the leaders in the Digital Analytics industry and learn about their background, the work they’re doing now, their perspective on the industry, and their vision of the future.
- Thought Leaders
- Consultants / Agency Owners
Are all the shows interviews?
We’ve got all sorts of shows in mind:
- Topic-Specific Expert Panels
- Public Debates
- Community Gatherings
- Private Roundtables
- And the occasional comedic interlude to prove we’re human – watch for the ~monthly Poetry Corner
Who tunes into MALO?
Marketing Analytics Live Online puts thought leaders, practitioners, consultants, and vendors in the spotlight. This is where the backstory is brought to light with just enough details to spread enlightenment.
MALO attracts an audience interested in digital analytics as a practice, a process, and a profession . They tune in because Jim has been around long enough to ask the questions they would ask themselves.
The shows are then archived for a content-rich compendium of digital analytics wisdom.
Where did Marketing Analytics Live Online come from?
Marketing Analytics Live Online was born of the Marketing Analytics Summit.
The Marketing Analytics Summit started in 2002 when Jim Sterne invited a small group of marketers together to invent and nurture the nascent web analytics industry and explore how online marketing could be improved by understanding what customers were actually doing on their website.
Fast-forward 19 years and Digital Analytics is a fully integrated component of the marketing ecosystem – an ecosystem that is continuing to evolve as long standing marketing tenants such as customer insight and marketing mix modeling coalesce with ongoing challenges in the marketing-automation boiler-room.
Then came COVID-19 and we all went online. Marketing Analytics Live Online is the way to keep up to date on what thought leaders are thinking and how thinking people are leading.
Who is this Jim Sterne guy?
From the arrival of personal computers in the 70’s, through the business computing transformation in the 80’s, the Internet revolution in the 90’s, the analytics developments in the 2000’s, and all the way through to the advent of Machine Learning, Jim Sterne has held a position of distinction as a Professional Explainer. His stock in trade is asking the right questions of the right people and translating the answers for those trying to use new technologies for business.
Find out more about Jim at targeting.com
When does MALO become subscription based?
Any minute now! That’s why you should become a member at once!