MALO 017 March 27 – Jennifer Kunz

Jennifer Kunz is Principal Architect at 33 Sticks and a 20 digital analytics veteran. In this episode of Marketing Analytics Live Online, she describes her love of detailed problem solving, her focus on Twitter and MeasureSlack, and her three best pieces of advice for anybody struggling with an Adobe Analytics implementation. We discuss data democratization, the struggle with data infrastructure, and the beacon parser she's updating (digitaldatatactics.com). Jenn also offers some details about the presentation she's planning for the Marketing Analytics Summit in June on how to stop investing in the wrong analytics tools.

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