MALO 014 Jan 9 – Sharon Flynn

Sharon Flynn on CDP's and so much more

Sharon Flynn, Associate Director of Data Strategy at Publicis Sapient has been a hands-on analyst for twenty-five years. In this conversation, we cover what life is like on the consultancy side of the table, being an un-biased force for business improvement, a bit about data governance and change management strategy, and the fact that she keeps the dev tab open when shopping online. I also got to ask her to compare and contrast Adobe with Google Analytics. Her favorite topic? The value of implementing a CDP as an excuse for a strategy overhaul. Best quote, "Everyone who joins my teams, I always tell them, and we will post a note over their computer, which says You're Not Stupid, It's Hard."