MALO 011 Monday Nov 21 – Elea Feit

Elea Feit is Associate Professor of Marketing at Drexel University LeBeau, College of Business and a master of explaining statistics to digital analytics (and others).

After a review of how she became a tenured professor and her career leading up to it, Elea covers a wide range of topics from giving students hands-on ecommerce problems to the perils of AI, the power of analogies, path analysis, attribution, really communicating with business decision makers, the one thing about statistics that she has to explain to digital analysts over and over again (it's not p-value!), and her Bayesian, causal inference book club.

SPEAKERS

Jim Sterne, Elea Feit